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I’m Wanshu Chen, a Marketing & PR Consultant with more than 10 years’ experience in audience development, communications, and brand strategy. With a Master’s degree in Strategic Public Relations & Communication Management and fluency in both Mandarin and English, I help organisations, clients and artists connect with diverse audiences and build lasting relationships.

I have worked across higher education, healthcare, tourism, museums, theatre and the performing arts, delivering campaigns that attract new audiences, grow visibility, and drive measurable impact.


What I Bring

  •      🎯 Strategic Insight – expertise in designing PR, advertising and marketing campaigns in 2D and 3D world that align with your business goals
  • 🌍 Cross-Cultural Communication – bridging English- and Mandarin-speaking markets with messages that resonate
  •     📈 Proven Results – from increasing first-time theatre audiences by 500+ per month to building international partnerships for global tourism brands and organisations 
  • 🤝 Collaborative Approach – working closely with your team to deliver tailored, creative solutions


Services


🔹 Strategic PR, Ads & Marketing Campaigns
From brand positioning to multi-channel campaigns, I create strategies that deliver measurable outcomes.

🔹 Cross-Cultural Communication
Helping businesses adapt messaging and outreach for Mandarin and English-speaking markets.

🔹 Audience Development
Designing and implementing strategies to engage new, diverse, and underrepresented communities.

🔹 Media & Stakeholder Relations
Building visibility through compelling storytelling, media outreach, and strong partnerships.

🔹 Event & Venue Marketing
Creating campaigns that maximise attendance, engagement, and revenue for cultural and hospitality venues.

Let’s Work Together


Whether you need a one-off campaign, long-term communications support, or specialist cross-cultural insight, I can help your brand grow and connect with the right audiences.

👉 [Contact Me] to discuss your project.